ETITO is an Industry Training Organisation that services seven widely differing industries, from Electrotechnology to Ambulances and Offender Management. Our challenge was to work with a brand that had already been established but was being used in a limited and visually disparate way. We extended and developed this brand so that it was cohesive enough to encompass all the industries, but flexible enough to allow each sector to have a distinct visual presence.
The brand expression extends from online activities to annual reports, newsletters, advertorials, vehicle and building signage and any other printed medium. The latest addition to the ETITO stable has been the Financial Services Industry and a website was specifically created to reflect the needs of this particular industry, as well as maintaining the integrity of the ETITO brand.