Netsafe is the primary internet safety group in New Zealand. This NetBasics programme was developed to provide an engaging resource to help people understand the potential hazards online, and the importance of keeping computer security up-to-date. With a colourful cast of characters, we developed and produced a series of short animations where each family member engages in their particular online activity and compromises the 'health' of the family computer.
Related support information appears after each film, with helpful tips on how to avoid falling prey to viruses and scams.
The NetBasics campaign was promoted on tv, where short versions of both Neville and Sophie's episodes aired, on street posters in major cities, and a comic book was distributed via movie theatres and schools throughout the country.