Post-it had developed a new range of shaped Notes. Brightly coloured, with contemporary patterns, these notes came in a variety of appealing shapes. Essentially a B2B launch, Post-it needed to create a bit of excitement around this new product which would reflect the 'fun' and playful nature of the offering and the brief was to design a trade presenter for the sales reps which would do all these things.
We designed a 'chocolate box' whose exterior mirrored the patterns on the notes - there were no clues as to what was inside. The box was opened to reveal the treats - each of the shaped notes was inset into dense foam like foil-wrapped chocolates. To extend the idea, brief descriptions and images of each note shape appeared on the inside cover and a small brochure was designed for the reps to leave behind.