We gave ourselves a name that no one knows how to pronounce because it’s appropriate, not to who we are, but what we do and why. Distinguishing what’s needed from what’s wanted comes from understanding consumers first. We believe that for design to be effective, inspiring and memorable, it has to be relevant to the product and the audience.
We work in partnership with our clients across a variety of business sectors, from small start-ups to established international brands. Our process is a collaborative one built on trust and transparency.
We’re a small agency. When you work with us, you work directly with all of us. Everyone here has a share in the business, which means we’re all invested in taking your business very seriously. Much more seriously in fact than we take ourselves.
Science Research Wellness curates the very latest in science and research to formulate unique products which work at a cellular level. We’ve been involved in all aspects of establishing the brand and packaging. The SRW logo talks to DNA sequencing and the packaging takes its reference from a well recognised scientific chart – the periodic table. Over time, the range of products will be organised through the same coding and colour system. These direct visual links further emphasises the brands credentials in the science arena.
To introduce a completely new model range into Honda’s line-up, we wanted to build anticipation pre-launch. We used the distinctive profile of this new car in a teaser campaign, using bold type and imagery which hinted at, rather than revealed. The launch expanded on this idea and showcased the car in a way which was different to anything else being done in the automotive space.
We developed a range of aqua collagen cosmetics which is rapidly becoming a global brand with its underlying philosophy of personal quietude and serenity. We have been responsible for all aspects of this brand development from naming and packaging through to its online presence and within a year it has become a multi-million dollar leader in its category. As brand custodians we are aware that every detail is important from the sea-glass colour of the bottles to the stock we choose for the packaging inserts. Everything we do for this brand, must reflect its premium qualities.
We were approached by a Whangarei-based company who had developed a unique way to blend coconut and avocado oils into a shelf-stable product. They asked us to develop branding which would get cut through and achieve maximum impact on shelf. The Cocavo range, available in a variety of compelling flavours, now sells in all Walmarts throughout the United States and is a favourite with foodies in New Zealand.
Honda’s new website needed to deliver on a number of levels. We were briefed to design a site which not only looked slick, but also showcased the vehicles and Honda story in a way which was accessible and meaningful to the audience. The site needed to be fast, responsive and built to be fully editable and future-proofed. More importantly the back-end needed to pull live data from Honda’s information systems so users could get instant quotes on any vehicle regardless of whether they wanted to purchase outright, finance or lease. We worked closely with the developers from CactusLab and a SEO/SEM specialist to produce a website that delivered on brief, on time and on budget.
We rebranded this Canadian west coast food company, giving it a new life and energy to make it feel more hip, less hippie. Our work covers all aspects of their design and advertising requirements from packaging to website development. Sales have more than doubled and its business is flourishing. The brand has a quirky, irreverent tone and the client chose us because we got that and expressed it in a unique way.
Pure Oil New Zealand was set up to make biofuel for the Government. Then the Government pulled out. So we helped the company convert their massive production capacity into a business that produced premium extra-virgin rape seed oil for culinary use. We developed the name and built a brand that has turned what was once a commodity into a product which competes significantly with the top end oils.
We have worked with this brand to fulfill its purpose across the numerous charities it supports. Our design is found today in varied places like Hearing House, Akarana, and the Momentum Hub amongst others. We worked closely with the Joyce Fisher Charitable Trust to help them define their own mission and value, telling the story online and expressing the brand in places as varied as signage on school buildings and scholarship winner's certificates.
We have helped this Co-op rebrand itself to better reflect who they are and what they do. Part of this process was to give them a new name which highlighted not only their co-operative spirit, but their ownership structure and the way they work. They are not a traditional wine-making company, rather their wine-makers create bespoke wines for wine buyers. The brand has an accessible, down-to earth personality which reflects the openness and honesty of the wine growers, all of whom own the the co-operative and grow the grapes. Our job was to create a differentiation from the bigger corporate-owned wineries and highlight the individuality of the growers and the distinct beauty of their region.
