We gave ourselves a name that no one knows how to pronounce because it’s appropriate, not to who we are, but what we do and why. Distinguishing what’s needed from what’s wanted comes from understanding consumers first. We believe that for design to be effective, inspiring and memorable, it has to be relevant to the product and the audience.
We work in partnership with our clients across a variety of business sectors, from small start-ups to established international brands. Our process is a collaborative one built on trust and transparency.
We’re a small agency. When you work with us, you work directly with all of us. Everyone here has a share in the business, which means we’re all invested in taking your business very seriously. Much more seriously in fact than we take ourselves.
Science Research Wellness curates the very latest in science and research to formulate unique products which work at a cellular level. We’ve been involved in all aspects of establishing the brand and packaging. The SRW logo talks to DNA sequencing and the packaging takes its reference from a well recognised scientific chart – the periodic table. Over time, the range of products will be organised through the same coding and colour system. These direct visual links further emphasises the brands credentials in the science arena.
To introduce a completely new model range into Honda’s line-up, we wanted to build anticipation pre-launch. We used the distinctive profile of this new car in a teaser campaign, using bold type and imagery which hinted at, rather than revealed. The launch expanded on this idea and showcased the car in a way which was different to anything else being done in the automotive space.
We developed a range of aqua collagen cosmetics which is rapidly becoming a global brand with its underlying philosophy of personal quietude and serenity. We have been responsible for all aspects of this brand development from naming and packaging through to its online presence and within a year it has become a multi-million dollar leader in its category. As brand custodians we are aware that every detail is important from the sea-glass colour of the bottles to the stock we choose for the packaging inserts. Everything we do for this brand, must reflect its premium qualities.
We were approached by a Whangarei-based company who had developed a unique way to blend coconut and avocado oils into a shelf-stable product. They asked us to develop branding which would get cut through and achieve maximum impact on shelf. The Cocavo range, available in a variety of compelling flavours, now sells in all Walmarts throughout the United States and is a favourite with foodies in New Zealand.
Honda’s new website needed to deliver on a number of levels. We were briefed to design a site which not only looked slick, but also showcased the vehicles and Honda story in a way which was accessible and meaningful to the audience. The site needed to be fast, responsive and built to be fully editable and future-proofed. More importantly the back-end needed to pull live data from Honda’s information systems so users could get instant quotes on any vehicle regardless of whether they wanted to purchase outright, finance or lease. We worked closely with the developers from CactusLab and a SEO/SEM specialist to produce a website that delivered on brief, on time and on budget.
We developed this initiative on behalf of the Joyce Fisher Charitable Trust. One of the key issues for not-for-profit organisations is the administrative costs incurred in the day to day running of their organisation. The Momentum Hub provides a solution to a large number of charities who all operate in South Auckland. The hub not only offers them premises to operate from, but more importantly by bringing them together in one location, gives them capacity to share best practice, governance and back-office support.
We rebranded this Canadian west coast food company, giving it a new life and energy to make it feel more hip, less hippie. Our work covers all aspects of their design and advertising requirements from packaging to website development. Sales have more than doubled and its business is flourishing. The brand has a quirky, irreverent tone and the client chose us because we got that and expressed it in a unique way.
Pure Oil New Zealand was set up to make biofuel for the Government. Then the Government pulled out. So we helped the company convert their massive production capacity into a business that produced premium extra-virgin rape seed oil for culinary use. We developed the name and built a brand that has turned what was once a commodity into a product which competes significantly with the top end oils.
We have worked with this brand to fulfill its purpose across the numerous charities it supports. Our design is found today in varied places like Hearing House, Akarana, and the Momentum Hub amongst others. We worked closely with the Joyce Fisher Charitable Trust to help them define their own mission and value, telling the story online and expressing the brand in places as varied as signage on school buildings and scholarship winner's certificates.
We have helped this Co-op rebrand itself to better reflect who they are and what they do. Part of this process was to give them a new name which highlighted not only their co-operative spirit, but their ownership structure and the way they work. They are not a traditional wine-making company, rather their wine-makers create bespoke wines for wine buyers. The brand has an accessible, down-to earth personality which reflects the openness and honesty of the wine growers, all of whom own the the co-operative and grow the grapes. Our job was to create a differentiation from the bigger corporate-owned wineries and highlight the individuality of the growers and the distinct beauty of their region.
Honda introduced a sporty RS model to their HR-V line-up. Our brief was to position the HR-V in a contemporary way which promoted the new model, as well as those features found across the whole HR-V range. We developed an animated illustrative style that translated very well in all media channels and ensured that the HR-V lived up to its claim as the world’s top-selling cross-over SUV.
Oob is a local hero. Based in Matakana they are renown for their quality organic products. We have designed an elegant fresh range of packaging showcasing and leveraging their premium reputation to deliver outstanding shelf impact across smoothie mix, fruits, veggies and ice-creams.
Hobson's Choice was a family business started in 1980, producing bacon and other smoked/cured meats. Three decades on, a new generation of the family runs the business. To mark the changing of the guard and set the company up for expansion into other food areas, we rebranded Hobson’s Choice to Source and Supply Food Co. Although the new brand identity retained a heritage artisanal feel, we juxtaposed this with the use of clean, contemporary graphics which would allow the company room to grow. The identity was applied to website, livery, brochureware and signage on their new 2700sq m facility close to the Auckland CBD.
We helped the Hearing House redefine their brand and give it significant stature as a leading expert in the arena of hearing health. In doing so we also gave the brand an openness, imbuing it with an energy and modernity which would resonate with all key stakeholders, not least the families who benefit from the Hearing House's services. The new identity found an expression not only in the requisite collateral but also on internal and external signage for their new building in Greenlane.
We came up with a brand for a client who wanted to create unique Kiwi products for babies and young children. The line of lotions, creams, washes and shampoos are organic, hypoallergenic, dermatologically tested and use all natural ingredients like manuka and locally-sourced calendula. The client brief demanded minimal, recyclable packaging and a childlike, charming modern brand that would sit comfortably in any nursery.
Life Health Foods purchased Kato, a sauce and dressings business some time ago. One of the initial tasks we were charged with was the repackaging of a core range of cooking staples. Under the banner of Urban Kitchen and using a premium glass jar, we redefined a range which was at the point of being delisted and gave it new life.
Vector approached us to develop graphics for their charging stations which would help them stand-out in their locations and position Vector as a key player in this new technology sector. We developed the branding on the charging stations as well as graphics at the sites where these stations were located. This included walls, directional signage, parking areas, and any brand collateral like launch invitations, brochures and billboards used to activate new site installations.
The brief was to elevate this well-known brand of everyday cook-in-sauces and other Indian food products, to a more premium offering. We used a sophisticated colour pallette, and chose fonts and developed graphics for the packaging which referenced Indian culture in a modern and contemporary way. The rebrand ensured a greater impact on shelf and contributed to the ongoing success of the company.
From its origins in a small household kitchen, we have worked with Lisa’s to help it become one of this nation's most iconic brands. We have contributed to and generated significant new product innovations over time whilst taking charge of every aspect of the packaging from the design on the labels to the print finishing process and even the choice of tubs.
This client came to us wanting to just develop packaging for a manuka honey bar. He's ended up launching a superfoods company. Together we’ve developed a significant range of products in the superfood bar and well as healthy cracker categories. The brand features in health stores and supermarkets nationwide and is becoming a favourite with customers seeking a quick healthy snack from vending machines . It was nominated by retailers as one of the hot new ideas of the year.
When the CR-V was first launched in 1994, it helped create the SUV class in New Zealand. This new generation CR-V was a game-changer for Honda with more of everything – from the turbo charged engines to the high level of spec, space and technology. We developed a campaign around the notion of MORE… using type and imagery to interact with the vehicles to capture attention.
